Tuesday, November 28, 2006

Simplicity sells

I'm a copycat. But I love the point being made so I'm repeating it. Simplicy sells.

Joel on Software wrote last week about the "9 ways to turn off" your next version of Windows. Macword wrote about how Microsoft is messing up the Zune because they're making it more complex instead of simple like the iPod.

Good grief - even the economist gets it. The point is, customers don't really give a flip what makes sense to YOU, they care about what is best, easiest, and simple for them. Duh.

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