Change happens.

Dean and I both have strategy meetings going on this week, so we've both been thinking about corporate vision and strategy. Gordon sent over a great link to Survival is not enough by Seth Godin. I haven't read the book yet, but he makes some great points. Like most business books though, half the points are worthless; the rest are case studies. Good of Mr. Godin to bulletize his to book for me though, saves time.

Here is my even shorter synopsis of his short summary:

• Change happens. Technology has caused change to happen faster than it used to.
• Corporations that don't change, get defeated
• Companies that introduce a different product to market quickly may find that they can create a 'runaway' success
• People (bosses and employees) fear change. Change is different, and human instinct avoids differences, prefering habit. But not changing is actually worse. (ed note: See "Who Moved My Cheese")
• Change presents opportunities for individuals, and for companies to grow
• Companies need to have a culture of "Change equals opportunity" rather than "Change equals death" (or change equals risk?)
• Companies should try to 'evolve'. Change is constant. Better to create a culture of change than to create a 'change plan'. A change plan is an oxymoron.
• A company that has a culture of change, attracts individuals that seek change, opportunities, and new capabilities.